Month: October 2019

structured-business-networking-athena-group

Structured Business Networking: 7 Ways It Can Benefit Your Brand (And You)

Business Networking: What It Is and What It Is Not Structured Business networking is when a group of business people come together with the aim of making connections, supporting, motivating and promoting each other and sharing knowledge and experience. It is not a sales platform where you can expect to be relentlessly marketed at by …

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A-Z-high-quality-blog

A-Z of Great Blog Ideas That All Time-Poor Business Owners Can Use [Resources]

You know you should be writing high quality blogs to help increase your online presence, but you are short on time and even shorter on great blog ideas. Perhaps you know what you want to say, but the actual writing part is difficult, so you procrastinate. Here are 26 great blog ideas to help you …

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Write-a-blog-that-will-be-read

How To Write A Blog Post That People Will Read (And Enjoy)

Anyone can write a blog post. But not everyone can write one that is coherent, easy to digest and gets the main message across in an interesting, authoritative or entertaining way.  To write a good blog post, you need a number of skills. First, of course, a good command of vocabulary, grammar and punctuation. That’s …

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copywriting-not-just-about-selling

Good Copywriting – It Isn’t Just About Selling

What is copywriting? What does a copywriter do? Most people think of copywriting as a sales tool and of course, it is. But it’s more than that. Good copywriting engages the intended audience in a deeper way. It helps the brand or business make a connection with the audience which delivers value to both parties. …

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content-with-your-content

Content with your content? (And What To Do If You Are Not)

How many times do you start reading a social media post or blog because the headline really grabs you, but then you get a few sentences in and you lose the will to live. The content is hard to follow or the copy has spelling and punctuation errors? It’s hard to write engaging content that …

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