The perfect partnership for standout small business content
AI content is everywhere now.
You’ve probably spotted those generic LinkedIn posts with their suspiciously perfect grammar and oddly stilted language. Maybe you’ve even tried ChatGPT, Claude, or Perplexity yourself and been both impressed and a bit unnerved by what it spat out.
AI isn’t the enemy of great content. It’s the perfect partner for busy small business owners who know they need content but struggle to find the words, time or motivation to write. AI and human in perfect harmony.
Ooh – a copywriter telling people to use AI – the horror of it!
The human touch still matters
I’ve been writing content for accountants and financial services professionals for quite a few years now. The feedback I consistently get isn’t about how technically perfect my writing is – it’s about how I capture their voice, their personality and their unique way of explaining complex concepts.
AI can’t replicate YOU. It can’t share your specific experiences or tell your stories. It doesn’t know about that challenging client situation you brilliantly resolved or the bespoke approach you’ve developed after years in your industry.
What AI can do is take away the blank page terror or getting started paralysis. It can generate ideas, create frameworks, and do the heavy lifting on those pieces of content you’ve been putting off for months.
Where AI excels (and where it falls flat)
AI writing tools are brilliant at:
- Generating ideas when you’re stuck
- Creating first drafts to work from
- Researching and summarising information
- Helping with structure and formatting
- Suggesting different angles for your content
But they’re not so great at:
- Understanding your specific business context
- Capturing your unique voice and personality
- Telling your lived stories and experiences
- Creating truly original concepts
- Understanding cultural nuances
The magic happens when you combine AI’s efficiency with your human expertise, experience and emotions.
How to create the perfect AI and human partnership
Getting the best from AI isn’t about typing “write me a LinkedIn post about tax planning” and copying whatever comes out. That’s a recipe for bland, forgettable content that sounds like everyone else’s.
Use AI as your flexible writing assistant. Here’s how to make it work:
- Start with your knowledge. Feed the AI your expertise, your stories and your unique perspective.
- Be specific with your prompts. Don’t ask for “a blog about pensions” – ask for “a blog explaining how recent pension changes affect self-employed plumbers in their 40s”. Give the AI a structure to work within, such as a word count, number of paragraphs, etc.
- Edit ruthlessly. Take what the AI gives you and make it YOURS. Add your voice, your examples, your personality.
- Focus on giving value. Use the time you save on drafting to add your unique insights and experiences.
- Learn what works. Track which content performs best and refine your approach.
The businesses thriving with AI aren’t the ones that’ve handed everything over to the robots. They’re the ones who’ve found the sweet spot between efficiency and humanity.
Want to learn how to use AI efficiently in your business?
If you’re nodding your head thinking, “Yes, but HOW do I actually do this?”, I’ve got good news.
On 20th March, I’m running my online course, ‘AI Chatbots for Small Businesses,’ where I’ll show you:
- A range of AI use cases you may not have considered
- A prompting framework that gets results you’ll want to use
- How to tweak your prompts for better outcomes
- Save hours every week while creating more engaging content
- Where you need to be careful – the risks and considerations
You’ll also get a resource pack of 10 small business prompts to edit and use in your business and a small business owner’s checklist for improving how you use AI.
This isn’t about replacing your voice with robot-speak. Let’s use these powerful tools to amplify your voice and reach more people with less effort.
The businesses that will thrive in the coming years aren’t those that ignore AI or those that rely on it entirely. Success will come to those who learn to dance with the technology, leading it rather than being led.
So, come along to my next online course from 10-11.30am on 20th March and start using AI efficiently and with humanity in your business – save time, save frustration and achieve more.
£10 will be donated to charity. I support In Sue’s Name, a charity that raises funds for brain tumour research, The Nightingale Cancer Support Centre in Enfield, and Help 4 The Homeless, who provide food, drinks and clothing to those sleeping rough in Central London.