Here I’ll answer all the questions you might have about copywriting and copywriters.
Copywriting in the UK involves creating persuasive written content for marketing and advertising, such as websites, social media, emails and print materials. Professionals in this field work in various settings, including agencies, in-house marketing departments, and as freelancers. Key skills include strong writing, creativity, an understanding of marketing and SEO, and collaboration with other professionals.
A freelance copywriter is a professional who writes content for clients on a contract basis, focusing on creating words that promote brands, sell products or explain concepts. The work involves tasks like analysing client needs, researching keywords, writing various types of content (such as website copy, blog posts, and social media updates), and collaborating with clients on marketing strategies. Success in this field depends on skills and experience, and earnings can vary widely based on these factors, with potential for significant income for established professionals. I turn complex services into clear website copy, service pages, SEO blog articles, LinkedIn content and sales emails. For regulated firms, I write in plain English and flag compliance risks.
If you need sharp messaging without hiring in-house, freelance copywriting gives you expert support on demand. It works well for accountants, mortgage brokers, IFAs and B2B finance brands that want clearer copy, better rankings and more enquiries.
Primarily financial services, including accountants, mortgage and equity release brokers and financial advisers. I also work with other professional services such as business coaches, consultants and HR professionals where clarity and compliance matter.
We begin with a short diagnostic call to confirm goals, audience and constraints. I then propose scope, deliverables, timeline and a fixed fee. Not ready for a full build? Start with a website mini-audit to uncover quick wins.
A focused review of your homepage, one service page, one blog and your contact page. You’ll get a scorecard across messaging, on-page SEO, internal links, AI search readiness and conversion UX. I include a rewritten hero section, one improved meta title and description and three internal link suggestions.
Project-based pricing, so you know the total before we start. Retainers are available for ongoing SEO content. I’ll recommend the most cost-effective option based on your goals. See my freelance copywriting rates for more info.
Mini-audits are usually completed within 72 hours. Web pages and blog bundles depend on scope and stakeholder input. We’ll agree realistic milestones before we begin and I’ll keep you updated.
Yes. I write for people first and optimise for search at the same time. That covers intent-led headings, titles and meta descriptions, internal linking and structure recommendations so Google, Bing and AI systems can understand and cite your content.
AI search optimisation is the practice of optimising content to appear and be cited with AI-generated search results, such as Google’s AI Overviews or responses from tools like ChatGPT. Unlike traditional SEO, which focuses on ranking in a list of blue links, AI optimisation aims to get your brand mentioned and recommended in the AI’s synthesised answers by making your content easy for AI to understand, trust, and use. This involves structuring content for AI comprehension, using schema markup, and building topical authority. I structure pages with clear definitions, steps, pros/cons and compact Q&As. I also recommend schema (FAQ, Article, Organisation) so your pages can be surfaced and credited in AI results. Find out more about AI assisted content marketing.
Yes. As a freelance copywriter for regulated and adjacent sectors, I avoid misleading claims, balance benefits with risks and support statements with evidence. Final sign-off sits with your compliance function or adviser.
No. This is marketing content, not regulated advice. Where helpful, I reference HMRC, FCA or other official sources and I recommend adding your own disclaimers.
We agree a comprehensive voice guide covering audience, promise, proof points, vocabulary and anything that’s off-limits for your brand. If you have guidelines, I’ll align with them. If not, I’ll create a lightweight guide you can reuse with your teams and other freelancers.
Background on services, client profiles, outcomes you can evidence, any compliance constraints and examples you like or dislike. You’ll be asked to complete a copywriting brief as fully as possible. Access to your CMS and analytics maybe helpful for audits and optimisation.
I offer a choice of human-only or AI-assisted content. I use AI as a drafting and quality assistant, never as a substitute for thinking. AI helps explore angles, test variations and check clarity. All copy is fact-checked, edited by me and tailored to your audience. I don’t feed confidential data into public tools.
Yes, for WordPress or Wix platforms. Otherwise, I supply Word or Google Docs with ready-to-paste headings, links and meta data, plus optional schema. If you require this upload service, an additional fee will apply.
Yes. I work under NDA and can collaborate directly with your clients if you prefer, using your branding and processes.
I’m London-based and work with clients across the UK and beyond. Most projects run smoothly online. In-person sessions in London and surrounding counties are available on request.
Project-based pricing so you know the total before we start. Retainers are available for ongoing SEO content. Mini-audits are a fixed fee. I’ll recommend the most cost-effective option based on your goals.
Mini-audits complete quickly. Web pages and blog bundles depend on scope and stakeholder input. We’ll agree realistic milestones before we begin and I’ll keep you updated.
Yes. I write for people first and optimise for search at the same time. That covers intent-led headings, titles and meta descriptions, internal linking and structured data recommendations so Google, Bing and AI systems can understand and cite your content.
Answer engines favour concise, source-friendly content. I structure pages with clear definitions, steps, pros/cons and compact Q&As. I also recommend schema (FAQ, Article, Organisation) so your pages can be surfaced and credited in AI results.
Yes. As a freelance copywriter for regulated and adjacent sectors, I avoid misleading claims, balance benefits with risks and support statements with evidence. Final sign-off sits with your compliance function or adviser.
No. This is marketing content, not regulated advice. Where helpful I reference HMRC, FCA or other official sources and I recommend adding your own disclaimers.
We agree a simple voice guide covering audience, promise, proof points, vocabulary and off-limits. If you have brand guidelines, I’ll align to them. If not, I’ll create a lightweight guide you can reuse.
Background on services, client profiles, outcomes you can evidence, any compliance constraints and examples you like or dislike. Access to your CMS and analytics is helpful for audits and optimisation.
Yes, as a drafting and quality assistant, never as a substitute for thinking. AI helps explore angles, test variations and check clarity. All copy is fact-checked, edited by me and tailored to your audience. I don’t feed confidential data into public tools.
Yes, for common CMS platforms. Otherwise I supply Word or Google Docs with ready-to-paste headings, links and meta data, plus optional schema.
Yes. I work under NDA and can collaborate directly with your clients if you prefer, using your branding and processes.
We agree simple metrics: enquiry volume and quality, rankings for priority topics, engagement on key pages and internal link performance. For retainers I provide a short monthly summary.
I’m London-based and work with clients across the UK and beyond. Most projects run smoothly online. In-person sessions are available on request.
This question is a very difficult one to answer. At present, financial copywriter rates in the UK vary significantly. You can expect to pay around £400-£500 per day for a mid-level copywriter with 3-4 years experience will cost £400-£500 per day, whereas a senior copywriter with around 8 years experience could cost £800-£1000 a day, or even more. My retainer packages deliver an agreed volume of content for a set price each month.
Yes, for all copywriting services, I offer a full money-back guarantee if I am unable to ensure you are happy and satisfied with my service. In my 6 years at Let ME Write, I have only ever invoked this guarantee once. I work with you until you are 100% happy with my work.
Book a 15-minute diagnostic. You’ll get three practical recommendations, whether or not we can work together. Or email michelle@eshkeri.co.uk.
P.S. See my recommendations on LinkedIn to see what previous clients say about working with me.
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