Here I’ll answer all the questions you might have about finance copywriting and finance copywriters.
Finance writing, also known as financial writing or financial services writing is a niche service within the copywriting services industry. Financial writing includes writing for professionals such as accountants, financial advisors, mortgage brokers, wealth managers, bookkeepers, finance managers, fintech, financial SaaS and payment providers.
A financial writer produces written materials for financial business clients which are usually for marketing purposes. This could include sales or ad copy, financial blog writing, website copy, product/service descriptions, brand messaging and landing pages.
Financial writing helps your business to reach more of the clients you want to work with. It positions your financial business as an authority and an expert in your industry, explaining the benefits of your product or service to those who need your help.
Hiring a financial writer is all about finding a writer with experience in the financial services industry. The best financial copywriters understand the financial landscape including the FCA rules on financial promotions. Choose a writer who has either worked in finance themselves before or who has several years of financial writing experience. You can search on Google of course, but LinkedIn is also a great place to find a skilled financial writer.
This question is a very difficult one to answer. Finance writing is more challenging than writing in other niches because of the technical nature of the topics and the regulations. Financial writing rates are often more expensive than other types of copywriting. At present, financial copywriter rates in the UK vary significantly. You can expect to pay around £400-£500 per day for a mid-level copywriter with 3-4 years experience. For a senior copywriter, rates could be as much as £800-£1000 a day, or even more. Many financial writers will price by the project and some offer monthly retainers for SEO blog writing or LinkedIn content writing.
P.S. See my recommendations on LinkedIn to see what previous clients say about working with me.
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