Financial writing helps your business to reach more of the clients you want to work with. It positions your financial business as an authority and an expert in your industry, explaining the benefits of your product or service to those who need your help.
Hiring a financial writer is all about finding a writer with experience in the financial services industry. The best financial copywriters understand the financial landscape including the FCA rules on financial promotions. Choose a writer who has either worked in finance themselves before or who has several years of financial writing experience. You can search on Google of course, but
This question is a very difficult one to answer. Finance writing is more challenging than writing in other niches because of the technical nature of the topics and the regulations. Financial writing rates are often more expensive than other types of copywriting. At present,
financial copywriter rates in the UK vary significantly. You can expect to pay around £400-£500 per day for a mid-level copywriter with 3-4 years experience. For a senior copywriter, rates could be as much as £800-£1000 a day, or even more. Many financial writers will price by the project and some offer monthly retainers for
SEO blog writing or
LinkedIn content writing.
What’s the difference between a finance copywriter, a financial writer and a financial services writer?
There’s no difference between a finance copywriter, a financial writer and a financial services writer – they are interchangeable terms. Each copywriter will have their own preferred label but they will all broadly offer similar services.
What is a financial services content writer?
In some cases, there is no difference between a financial services content writer and a financial services copywriter. However, content writers tend to focus on educational content such as financial blogs and articles, whereas copywriters work on sales copy such as magazine advertisements, social media ad copy or sales pages and letters. Some writers will provide both copywriting and content writing.
Why does financial writing matter?
Although you are the expert within your industry, understanding the intricacies of tax, accounting, personal finances or mortgages, you may not be best placed to articulate the value of your services to your ideal client. Using a finance writer enables you to bring your unique value proposition to your marketing, which attracts your audience and positions you as the best person to solve their problems.
