Freelance copywriting rates

Why are freelance copywriting rates hard to find?

Many people don’t consider using copywriting services because, after all, they can just write it themselves, can’t they?

However, when you use a copywriter, you are paying not just for the words on the page and the
time it takes to craft those words, but also for experience in understanding how what you say
drives the action you want your customers to take.

Even when you understand the value of investing in copywriting services, it can be hard to know
how much it could cost, as copywriter rates vary considerably, depending on location, experience and the type of service you need. Average UK freelance copywriter rates are c. £380 per day (ProCopywriters, 2020)

So, here are my prices – keeping it simple.

Packages

6-week LinkedIn 'Get More Leads' package for high-ticket service business owners

  • Business strategy consultancy session
  • LinkedIn profile re-write/create
  • 45 bespoke LinkedIn posts/articles
  • LinkedIn strategy training
  • Ongoing accountability sessions
  • Save up to 50 hours of writing time
  • Gain new clients from the programme
£3,000 *Payment plan available

SEO blog post writing packages for businesses wanting to gain visibility and save time writing

  • Monthly content planning session
  • Keyword research/suggestions
  • All SEO essentials included
  • 500-600 words
  • 3,6, 12 month retainers
  • Saves hours in writing time each month
  • Increase your authority and rank on page 1
From £99* per month *1 blog a month, 12 month retainer

Social media content writing packages for business owners who are time-poor and fed up of content creation

  • Monthly content planning session
  • 200-250 words (max 1300 characters
    for LinkedIn)
  • Hashtag suggestions
  • Can be cross posted to other socials
  • Saves hours in writing time each month
  • Reduces frustration with marketing
From £136* per month *2 posts a week, 12 month retainer
Freelance copywriting rates Michelle typing

Freelance copywriting rates for website projects

These rates are a little more bespoke. Pricing depends on the complexity of the project and needs to be calculated on a project basis. As a guide though, my freelance copywriting rates are around £175 per page for up to 5-page websites and £150 per page for longer websites. If you require keyword research to be done, this adds £25 per page to the above costs.

These charges include an in-depth interview to discuss the desired outcomes, to understand you, your business and particularly your target client. It includes content research, writing, keyword research (if needed) and 2 rounds of edits.

On average, you can expect each page to take around 4-5 hours to research, draft and edit.

Other copywriting services

Print marketing Brochures, flyers, leaflets

Digital marketing Emails, sales letters, sales pages, newsletters, lead magnets

Creative writing Poems, children’s stories, ghost writing

Copywriting services

If you require something not listed, please get in touch and
I will be delighted to let you know if I can help or if not, I
can probably suggest another copywriter to assist you

Michelle