SEO Web Copywriting Services
You have all of 3 seconds to grab your reader's attention. That's about 2 seconds less than the attention span of a goldfish!
If your copy is unclear, unstructured or just plain dull...
They. Are. Gone.
Into the ether, never to be seen again.
Three key elements drive sales.
1 ) Get noticed - SEO CopywritingYour website has to work really hard to get you noticed among the millions of sites out there.SEO (search engine optimisation) will enable Google, and other search engines to find your site and rank you above your competitors. So a great SEO copywriter will tag your web pages to make them stand out as an authority in your field. Your website pages and your blog both require smart SEO copywriting.
2 ) Resonate - Speak your customer's languageYour website needs to grab your customer's attention immediately and speak in words that feel right to them. If you are a luxury furniture company, your copy will look very different to a site that sells to a mass market such as Ikea. Your copy needs to be clear for humans whilst being easy to categorise by search engines - it's a delicate balance.
3) Simplicity - make it super easy to buy from youIf your customer has to scroll down or across the page too far or navigate through too many levels in order to find your buy or contact button, you've lost them. Have a clear call-to-action (CTA) on each of your pages. If your home page and services pages require scrolling, have multiple call-to-action buttons to make it super simple for your customer to say "Yes".
A great SEO web copywriter understands all three elements and will implement an easy to use design which gets your customer taking the actions you want.
“It seems to me you should use their language, the language they use every day, the language in which they think. ”