Why do YOU need a freelance content writer?
Your About page is about you, right?
Well, yes and no.
That’s why I’m not going to tell you all about the ins and outs of my previous education, experience, the minutiae of what a freelance content writer does each day
or what I had for breakfast.
Your About page is your opportunity to tell your clients why YOU are the perfect person for them.
Who are you, what do you stand for, what drives you, how can you help make their world a BETTER place?
These are the things that clients care about and they often care less about your backstory and your qualifications than you might think.
So don’t waste your connection opportunity by writing an About page that reads like your CV.
Tell your clients why and how you help them. Make a deep, lasting connection through how you speak to them.
What’s your purpose and vision?
What’s your mission and values?
Just WHO do you want to work with, WHY and HOW. It’s as simple as that.
Whilst I’m on that subject – here’s my purpose.
That’s the most straightforward way I can express it. If you are over-complicating your messages, then you are likely to be losing some of your potential clients.
Anything that takes too much effort to read or is dull will be a barrier to your client.
So, find the common ground and make that connection happen
using your words as simply as possible.
Customer focused copy
Avoid copy that’s riddled with grammar, punctuation and spelling errors because that detracts from your message – it makes you look unprofessional and uncaring.
Who wants to work with a business like that?
When you work with me, you can be assured of COMMITMENT.
I originally wrote passion and I scrubbed that because it’s an overused word that has lost any real meaning.
Your success is as important to me as my success – the two are in partnership. So, commitment is the right word. Your copy needs to sound like you and make those deep connections I was talking about earlier.
You deserve to work with a freelance content writer who delivers on their promises, on time, every time. I’m not one for being late (makes me anxious) so expect your copy to show up when you need it.
Ideal for my target audience
Owner at Madison HR
Reliability, authenticity, integrity and quality.
Those are the 4 pillars of my business.
Anyway, enough about me.
What do YOU need?
If you are a time-poor business owner (and let’s face it, who isn’t?!) then you might be struggling to get all your content written in a way that draws in your ideal client
and switches them from browser to buyer.
You can breathe a sigh of relief now, knowing that you have me on your team
– to write for you, to copy-edit, to proof-read or to give you confidence
and techniques to do your own compelling copywriting.
Delivered exactly what I needed
Sarah Clay Social