Making your website work harder for your business
Website copywriting delivering benefit-driven copy that resonates with your client
Website copywriting is a balancing act between writing for the reader
and writing for the search engine.
You need to be answering the fundamental question that all website
readers have when they land on your page…
‘WHAT’S IN IT FOR ME?’
If it’s not immediately clear to the reader that they have landed on a website that can solve their
problem or meet their desire…
THEY ARE GONE
And maybe you will never get another chance to know that client.
Your copy must create a relationship, grow trust and authority and ultimately help your potential
customer to feel happy to buy from you.
But if you aren’t showing up…
Your website isn’t working as hard for you as it could be.
Copy that ranks highly on Google
Michelle is a wordsmith magician and really knows her stuff! We’ve used several of her services this past year. What stands out the most is her knowledge of SEO and the intricacies of what needs to be included in powerful and effective web copy. Michelle was patient with me along the way as I figured out the business and website concept. She is methodical and supportive and I will always be grateful for the way she managed our project and kept me on task to ensure she had what she needed to meet our ridiculously tight launch deadline - her turnaround was nothing short of miraculous. Michelle’s combination of technical knowledge, passion for writing and solid project management ensured our new website has all the copy it needs to ‘speak’ to our prospective clients and rank highly on Google.
Coach & Trainer. Creator and Principle Trainer of
The SMILE System
Made my website copy a joy to read
I met Michelle over a virtual networking meeting and I was drawn to her love of writing and also her shared passion for education. She was the perfect fit for writing the copy for my new website. Michelle quickly understood my message and made the copy for my website a joy. She is professional, and friendly and takes a great pride in her work. I would thoroughly recommend working with Michelle, be it for web copy or for other content creation.