Here I’ll answer all the questions you might have about finance copywriting and finance copywriters.
Finance copywriting, also known as financial copywriting or financial services copywriting is a niche service within the copywriting services industry. Financial copywriting includes writing for professionals such as accountants, financial advisors, mortgage brokers, wealth managers, insurance brokers, bookkeepers, finance SaaS, fintech, and payment providers.
A financial copywriter produces written materials for financial clients which are usually for marketing purposes. This could include sales or ad copy, website copy, product/service descriptions, brand messaging and landing pages.e
Hiring a financial copywriting is all about finding a writer with experience in the financial services industry. The best financial copywriters understand the financial landscape including the FCA rules on financial promotions. Choose a copywriter who has either worked in finance themselves before or who has several years of financial copywriting experience. You can search on Google of course, but LinkedIn is also a great place to find a skilled financial copywriter.
There’s no difference between a finance copywriter, a financial copywriter and a financial services copywriter – they are interchangeable terms. Each copywriter will have their own preferred label but they will all broadly offer similar services.
Although you are the expert within your industry, understanding the intracacies of tax, accounting, personal finances or mortgages, you may not be best placed to articulate the value of your services to your ideal client. Using a finance copywriter enables you to bring your unique value proposition to your marketing, which attracts your audience and positions you as the best person to solve their problems.e
If you are certain you need help, but you aren’t sure exactly how it will work, I offer an initial diagnostic call to assess your current marketing plan. The investment for this call is £150, which is refundable if we go on to work together or I don’t think I can help you. Integrity is important to me, so I’ll never try to sell you services you can’t benefit from.
P.S. Check out my what previous clients say about working with a finance copywriter.