Freelance copywriter

Benefit-driven copy turning browsers into buyers

Why do you need a freelance copywriter?

Words are powerful.
The right words drive the action you want from your clients and I can help you find those words.

Hiring a freelance copywriter gives you a competitive advantage.

Compelling copy is the single most important aspect of your website, social media posts, blogs - all your marketing communications. We all need words and we need the right words for everything we do in business.

It doesn’t matter how many stunning visuals you use on your posts, how easy your website is to navigate or how many people you have on your mailing list, if you aren’t using the right words, your customers aren’t going to listen and respond.

Perhaps you find writing difficult, too time-consuming or you simply don’t know how to begin.

A freelance copywriter is the answer to your problems.

We can get started together on it.

The results were brilliant

I recently used Michelle's writing surgery service and the advice she gave and the results were brilliant. I struggle articulating my message, but after a brief chat with Michelle, she identified the key points, suggested how to phrase and format to grab my audience's attention and provided feedback. The Outcome? The highest click-through on my email copy AND my audience responding to my call to action. Thank-you Michelle, looking forward to working with you in the future.
Kerry Herbert, Owner at
Centrepiece Cakes By Kerry
Freelance copywriter mobile and coffee

Maybe you simply just want to hand off your copywriting, so you can free up time to work on the stuff that brings you joy in your business.

No problem – my done-for-you freelance copywriter services take care of it with minimal input from you – if that’s what you want. Writing is where I get my joy.

Delivered exactly what I needed

It was a pleasure working with Michelle, she is highly professional, approachable & delivered exactly what I needed. She took the time to understand my business and most importantly my voice. I'm a great believer in playing to your strengths and outsourcing tasks where possible so you can spend more time with your customers/clients, building your business, so I am delighted that I have found Michelle, as I feel entirely comfortable handing my copywriting to her.
Fran Turner, Tropic Skincare
Brand Ambassador
Freelance copywriter Michelle writing

Or maybe you like writing, but you need help creating better engagement in your community, converting more readers to raving fans or you just need
to be able to do everything more efficiently?

Copy that is ready to go

It's such a relief to find someone who is on the same wavelength and just 'gets it' and gets it done. Michelle is brilliant. With even just a whisper of a brief she listens, understands and delivers copy that is ready to go. I don't want to tell the world how talented Michelle is so that I can keep her as my secret weapon. But the cat is out of the bag now. Thank you for your invaluable support and long may our relationship continue.
Sarah White, Owner at
Ruffle Snuffle
Freelance copywriter Michelle with client
Freelance copywriter Michelle on bench

Using a freelance copywriter means creating your content doesn’t have to be a drag

I can write for you or with you to create the copy you need, the relationships you desire and the business you LOVE.

People buy from people and it’s not enough anymore to shove an ad in front of someone’s nose and expect them to open their wallet. Consumers are savvy, brand aware and they crave connection – just who is the person behind the brand, what is their purpose, their values and how exactly do they service their clients?

If you aren’t providing all those answers in your copy, then you aren’t allowing your customers to get to know you. And without knowing you, how will they trust you and buy from you?

Relationships are everything and you can create amazing ones through the simple act of resonating with your ideal client and engaging in their world. Everything you write – emails, posts, newsletters, blogs, web copy, is an opportunity to deepen the connection with your client.

It’s about showing up authentically, consistently and with valuable content and it doesn’t need to feel icky or sales-y to drive the client to action.

So, when your ideal client is ready to buy, they know, with absolute certainty, that it is YOU that they will be buying from and it is YOU that provides the solutions they need.

Let's enjoy creating content

Michelle

Get in touch to find out how you can work with
a freelance copywriter to achieve your business
copywriting goals today