Content with your content? (And What To Do If You Are Not)

How many times do you start reading a social media post or blog because the headline really grabs you, but then you get a few sentences in and you lose the will to live. The content is hard to follow or the copy has spelling and punctuation errors?

It’s hard to write engaging content that delivers your message in a concise yet interesting way. Business is conducted at such a fast pace now. It it can be difficult for small business owners to keep on top of everything. Marketing your business takes time, patience and, above all, consistency of approach.

Many small business owners struggle with the discipline required to provide good quality content for their websites, blogs and social media channels. It’s exhausting, and that’s before you’ve even got to your core business tasks for the day.

Writing high quality blogs and social media posts takes effort. Many small businesses don’t have people with the writing skills to produce what’s needed on a daily or weekly basis.

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Choose a freelance copywriter to write your content

A freelance copywriter can help you to get your brand seen online, increase engagement with your potential customers and get your website appearing on page 1 of Google. For a freelance copywriter to provide excellent value for money, they need to be able to quickly research your business and understand your market and your customers. They need to be able to write in your voice, so it sounds authentic to your clients. All of this takes time, so to really deliver value, it makes sense to build up a relationship with your copywriter so they truly understand where you are coming from. A monthly package of blogs or posts enables you to form a strategy over a longer period of time. This means you can get the consistency of approach into your content management.

Like any business relationship, it takes time to mature. Get to know your copywriter and they will be able to deliver much greater value to your business.

Quality is important

You can use sites such as Fiverr where writers will offer a 1000 word article for under £5. But are you really going to get a quality service for so little outlay? You may be lucky and find someone who can write with authority and eloquence on your business. As a result you are more likely to have to go through the pain of several iterations or even changing provider before you get the result you are looking for.

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A copywriter that can visit you at your business premises and really understand what you do, your ethos and your ideal client will be able to provide a much more tailored service to your business.

Good communications are vital for your business. If your customer can’t understand what you are saying, you could lose a sale. A good copywriter is a huge asset to your business.

Don’t underestimate the power of words.

Please let me know how you are getting on with writing your own blogs by commenting below. Do you have any pain areas?

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