A LinkedIn content writer, or LinkedIn ghostwriter as they are also known, is a huge asset to your business. Anyone who’s anyone on LinkedIn will tell you that the key to their success is consistency – in their posts as well as engaging with others. But getting consistent with your content takes a LOT of time and effort, especially if writing isn’t your strength. Here are a few reasons to consider using a LinkedIn content writer to increase your brand’s visibility.
The LinkedIn Content Writer: Not Just a Fancy Title
Who are these wizards? Imagine having a secret weapon in your back pocket, someone who turns your LinkedIn profile from a snooze-fest into a lead magnet. That’s a LinkedIn content writer for you. They’re not just any old writer; they’re your personal brand’s knight in shining armour.
Why on earth do you need one? I hear you; you’re tired of shelling out cash and seeing little return. Here’s the deal: a LinkedIn content writer is an investment that pays for itself by setting you apart from the sea of “meh” profiles and turning your LinkedIn into a client-attracting powerhouse.
The Art of Crafting Engaging Posts
There are a few ways to increase the chances that your post gets noticed, although it’s also true that the algorithm is a fickle little creature so there are no hard and fast rules or guarantees. Try using these tips for better engagement:
Know your audience
Do you fully understand the problems your ideal client is having? Make sure you are addressing this in your LinkedIn content so they see you as a potential solution to their issues. People are always looking for the ‘What’s In It For Me?’
Headlines that Hook
Ever wondered why some posts are like magnets while others barely get a glance? It’s all in the headline. Remember, it’s all about opening that loop in the brain that makes the reader want to read on and click on See More. If you can do that consistently, you’ll get more eyeballs on your content.
Breaking the Text Wall
Nobody likes reading a wall of text. We are hard-wired to scan, looking for the key pieces of information and a dense paragraph is about as off-putting as bad breath on a first date. Your professional LinkedIn content writer knows just how to break up your posts into bite-sized, digestible pieces that won’t send your readers running for the hills.
Using hashtags
Although hashtags were all the rage a couple of years ago and don’t seem to provide as much benefit as they used to, it’s still worth adding 3-5 to help people find your content. Add them at the end of your post rather than within the text. Hashtags can break up the flow of the writing, meaning you’re more likely to lose your reader’s attention.
Tagging Others
Tagging someone else into your post can help to get more eyes on your content but this must be used with caution. Don’t randomly tag someone unlikely to respond as this can have a negative impact and don’t tag more than 2-3 people in the same post because this looks spammy and desperate.
Providing Value
Your content must deliver – either inspiration, education or entertainment – or if your writer is really good, all three at the same time. That’s what LinkedIn users are looking for. Posts that position you as an authority in your field stand a much higher chance of also attracting your dream clients.
The Dynamic Duo: You + Your LinkedIn Content Writer
You’re great at what you do, and your LinkedIn content writer is great at making you look great doing it. Together, you can be unstoppable. Why not hire a LinkedIn marketing specialist focused solely on branding you as the industry leader you are?
It’s all very well trying to do everything yourself, but you wouldn’t try to fix your own plumbing if you didn’t know your ballcock from your stopcock, so why try to tackle your own LinkedIn content if marketing isn’t your strong suit? Let the pros do what they do best and watch your network and leads grow.
Here’s what you can expect from hiring a professional LinkedIn ghostwriter to pen your content:
- Present a professional image: Your writer maintains your polished, professional online presence.
- Time-saving: Frees up your time to focus on your business or career.
- Consistency: Ensures regular posting of high-quality content to keep your profile active and engaging.
- Expertise in engagement: Knowledge of what works best on the platform, from storytelling techniques to SEO.
- Tailored strategy: A personalised content strategy that aligns with your professional goals and brand.
- Network growth: Quality content that encourages connections and interactions, expanding your network.
Where to Find Your LinkedIn Content Writing Hero
Sick of playing hit-and-miss with freelancers? Look for a writer who thoroughly your industry and can nail your tone of voice. If you’re an accountant, a mortgage broker, insurance broker, financial adviser, foreign currency specialist or other professional services business, my 23 years’ experience working in the finance industry makes me a great option to help you.
The Final Word: Time to Level Up
Every day without a top-notch LinkedIn profile is a day you’re invisible to potential clients. Stop being the best-kept secret in your industry and start being the go-to expert. Your LinkedIn content writer is the key to opening that door.
Let’s chat and see how I can help turn your LinkedIn from lacklustre to blockbuster.
Contact me on LinkedIn or drop me an email at michelle@eshkeri.co.uk