Write a blog post, they said. It’s easy, they said.
Not true for many business owners. Blog writing can be hard work and time consuming if you don’t follow a process.
In this blog, I will show you how to write a blog post fast in just 8 steps. It can be done in about an hour.
- Do your research
- Identify key messages
- Identify & write your CTA
- Read & edit
- Publish & share
Let’s drill into the 8 steps of how to write a blog post fast
1. Do your research
Using a keyword planner such as Google Keyword Planner or Ubersuggest is tricky now in helping you determine what key phrases you should use in your blog – the serach volumes are immense. Google is looking for high quality content that answers the user’s question. A simpler strategy is to put your blog topic into Google and find out what other users have been searching on – this is much faster than using a specific keyword planner and can be extremely helpful for giving ideas for step 2.
2. Identify your key messages
The key messages of your blog post should be the main benefits or value that your reader will gain from your post. You should try to come up with 2 or 3 value points if you can or if you only have one you should explain in detail what problem it solves for your reader. In this blog, the key messages are saving time and giving a structure to how to write a great blog post quickly. You can review what other people have written on your chosen subject, but do not to copy large chunks of their posts, as this is plagiarism. You can quote someone else directly but be sure to credit them appropriately.
3. Write your conclusion or summary first
Circle back to the main message and reiterate the benefit again in the conclusion. Don’t forget a clear call-to-action for your reader. This might be a request for them to make a comment about something in your blog to encourage engagement with your audience. It might be offering a free no-obligation chat on how you can help them further or it might be asking them to visit your website to learn more information about your product or service.
4. Structure the post – define your paragraphs
Work out the structure of your post by outlining the paragraphs you want to cover, or in list type posts such as this one, what each point will be about. This helps you to keep on track and retain momentum once you start writing. Each paragraph needs only be 3-4 sentences. This helps to keep the structure tight and prevents you from waffling. It helps to signpost to the next paragraph if you aren’t using the list format. This means that the blog will flow more smoothly and the reader can anticipate what might come next. If you jump around and move backwards and forwards with your points you reader will get lost and you will lose credibility.
5. Write your introduction next
Go back to the beginning and write your introduction making sure that it hooks the reader in by making it clear what benefit you are offering the reader. If your reader isn’t nodding their head in agreement with you at this point, there’s a high chance they won’t read to the end of the post, so make it super clear why they should invest time in your post.
6. Write your blog post title
Create your title using one of the formats you can find in this post. These are all tried and tested titles which pique curiosity and encourage the reader to click. Make sure your title includes your keyword phrase, ideally as the first words if possible.
7. Read, re-read and edit
This is important to ensure no errors in spelling, grammar or punctuation which could affect readability or meaning. If you aren’t sure, it may be best to use a tool such as Grammarly to help you check on quality. Writing a blog post fast is all very well, but if its riddled with errors, this can have a detrimental impact on your brand’s reputation. If necessary, ask someone you trust to read it through and give their feedback. If you are asking someone else to read the blog post, you will need to factor in extra time for them to get back to you. In other words, it’s gonna take longer than an hour from start to finish.
8. Publish and share
Finally, don’t forget to upload your post, share it to your social media channels and encourage other people to share it as well.
So, to conclude, with practice, and by following the above steps, you can get your blog writing down to about an hour for a c. 600-700 word post.
I’d love to know which bits you struggle with.
Is it coming up with topics for posts? If so, check out this post that gives 26 suggestions.
Is it fleshing out the key messages? If so, let’s chat about that. Call me on 07789 928530.
Do you just hate the blank page and want it to all go away? No worries. I’m here for you.
Please share this post with other business owners who might need a step-by-step guide on how to write their blog posts quickly.